Textiles minister Smriti Zubin Irani on Wednesday launched the ‘Kasturi’ brand name for Indian cotton and said the government is working on a phased introduction of a certification system for organic cotton across the entire value chain.
The minister also said the government is looking at prospects in emerging fields like personal protection equipment (PPE) where cotton can be leveraged from across the dimension of technical textiles. At the same event, textiles Secretary Ravi Capoor said certain ‘markers’ have been developed in conjunction with the Agricultural and Processed Food Products Export Development Authority (APEDA) for branding Indian organic cotton, and it is in the last stages of finalisation.
Source- Economic Times
