Thousands of farmers’ collectives across various states are now benefitting from the opportunity to sell a diverse range of agricultural products on the government’s e-commerce platform, the Open Network for Digital Commerce (ONDC).The ONDC plays a crucial role in supporting and training FPOs, offering free registration and assistance in developing and digitising product catalogues. Additionally, the platform aids in generating shipping labels, identifying delivery partners, and facilitating digital payments. Launched in April 2022 as a section 8 company by the Department for Promotion of Industry and Internal Trade, ONDC has emerged as a pivotal platform for agricultural commerce. The recent partnership with Meta underscores the platform’s commitment to upskilling small businesses, including FPOs, highlighting the convergence of technology and agriculture. For FPOs, the digital network provided by ONDC offers direct access to digital marketing, online payment systems, and facilitates both business-to-business (B2B) and business-to-consumer (B2C) transactions. This not only enhances the market reach for FPOs but also encourages local value addition, contributing to the growth of logistics in rural areas.
