International Coffee Day is an occasion that is used to promote and celebrate coffee as a beverage, with events now occurring in places around the world. The first official date was 1 October 2015, as agreed by then International Coffee Organization and was launched in Milan. This day is also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers. On this day, many businesses offer free or discounted cups of coffee. Some businesses share coupons and special deals with their loyal followers via social networking.
According to official ICO data, over 2 billion cups of coffee are consumed each day worldwide. The event not only highlights the journey from bean to cup but also recognizes the millions of farmers whose livelihoods depend on this industry. This initiative unified various national coffee celebrations into one global observance aimed at promoting coffee as a culturally and economically significant beverage and raising awareness about the challenges faced by coffee farmers worldwide.
Presentation – Dibyabharati Nayak